The project "Green Markets and Sustainable Consumption" was elaborated with the objective of increasing market access for the socio-biodiversity and agroecology products coming from the economic organizations of family farming and traditional peoples and communities in the Amazon Region.
The project works with a multilevel approach at the federal, state and local levels and covers three fields of action:
- Improvement of public policies to support market access at the federal level and interaction with state levels;
- Skills development and knowledge management focusing on technical assistance and rural extension services;
- Promoting market access of socio-biodiversity and agroecology products of the Amazon Region with a focus on sustainable consumption.
Amapá, as well as at local level in the priority pilot regions. A key instrument will be the setup of four regional spaces to coordinate and articulate public policies aimed at expanding the markets for socio-biodiversity and agroecology.
The project will train Technical Assistance and Rural Extension agents to apply new contents and methods in the technical assistance practices destined to the commercialization and the strengthening of enterprise management to meet these demands. Another goal is to improve the services offered to family farmers, including rural women.
The previous project provided a mapping of enterprises that operate with socio-biodiversity value chains of the Amazon Region and this material can be used to market the offer of products to private actors, such as the Bio Brazil Fair 2017.
Concerning Public Private Partnerships, the Brazilian cosmetics company Natura and the German company Symrise, which operates in the flavors and fragrances sector, are in a strategic partnership development alliance with the project to expand the offer and quality of sociobiodiversity products. Working on the entire socio-biodiversity value chain of the Amazon region, the project aims at providing a productive and satisfactory relationship between traditional peoples and communities and companies.
The project broadens the focus to issues of commercialization and sustainable consumption. An expansion is expected also at the intervention levels: It will be worked not only with the Federal Government, but also more strongly in the states of Acre, Amazonas, Pará and Amapá, as well as at local level in the priority pilot regions. A key instrument will be the setup of four regional spaces to coordinate and articulate public policies aimed at expanding the markets for socio-biodiversity and agroecology.
The Success Factors
There is potential to increase the production scale and added value of products of the Amazonian socio-biodiversity in both the "institutional" markets supported by the State (for example, public purchases for school feeding - PNAE), as well as in the expanding access to "private" markets for sustainable consumption. This approach aims at increasing income for local populations and remunerating them for the environmental benefits generated. So that amazon agriculture becomes na attractive income source and people will be less likely to cut the forest for alternative use. Açaí and Brazilnuts are among the most economically important food value chains. In addition, plant oils also represent a great potential.
The demand for goods produced in a sustainable way within the Brazilian urban middle class increases constantly. This type of product already reaches the major supermarket chains and specialty stores. So far, the products of the Amazon Region have not benefitted sufficiently from this trade dynamics.